Business Chops Tip #106: Can a Name Change be in Your Future?
Common wisdom would argue never to change a successful brand name that's been established over multiple years. Yet, there are times when brand names need revitalizing to associate to new products, technologies, markets, new owners or changing end-user realities. If an entity's name change will be needed in the long run, it can be done effectively. The public's memory is short for former names if a new brand name is reinforced thoroughly and effectively. Virtually no one thinks "Datson" when the name "Nissan" comes up. What does your brand represent? Does your brand name reflect its current and future identity?
Creative and technical professionals (from musicians and actors to designers and engineers) rely on their chops: those skills and techniques that they use to be a success on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.