Origin Acoustics is firing on all cylinders in June, with the commencement of shipping earlier this month of the Bang & Olufsen Origin Acoustics series to an initial grouping of 100 North American dealers, and the availability of the Origin Acoustics Gen-2 Director Series and LCR Collection architectural loudspeakers said, CEO Jeremy Burkhardt.
The B&O Origin speakers are available worldwide in B&O’s own stores as well, and each B&O store carrying them has been trained on the technology and has products on display and demo, he said. As for the U.S. strategy, “we will have the most select distribution in the industry.”
“We’ve combined their design heritage with our custom heritage and created what I call ‘ceiling jewelry,’” Burkhardt said in describing the amalgam of build quality, sonic performance and aesthetics (such as the museum-worthy grilles that adorn the Celestial Collection of in-ceiling speakers) of the eight-SKU line that resulted from the partnership with B&O, first announced at the 2016 CEDIA. The other B&O Origin range is the Palatial in-wall speakers, which currently includes the three-way four-woofer BOPTHTR66 and the BOPLCR66, featuring two woofers.
The B&O Origin line includes several breakthrough technologies such as the Multi-Motion Pivot assembly. This design, on mids and tweeters, allows for 40 degrees of pivot in any direction, giving the installer flexibility in angling sound toward the listening area. Other design elements include the application of rubber material on the speaker baffle, which Burkhardt said increases density and eliminates rattle and other unwanted noise artifacts without canceling out the bass. The speakers’ patented Zip-Cliq technology means simpler, tool-less installation; it also serves to isolate the speaker from drywall.
Burkhardt also described several design enhancements to the Origin Acoustics Director and LCR Collection series; the Director series now includes all-new in-ceiling 10-, 8- and 6-inch speakers (D109, D81, and D65, respectively). The LCR Collection new models are the LCR69, LCR67 and LCR65.
Features on the new Director and LCR Collection lines include Ultra-Pivot mids and tweeters that allow for a directional focus of mid and high frequencies, the rubberized material on the drivers’ baffles that muffle unwanted reflections and spring-loaded clips that press the drivers against drywall to eliminate energy transfer that could create distortion. The Director’s three-way models have also been substantially reduced in depth by two inches, making them easier to fit into a broader variety of ceilings.
Origin Acoustics is also working towards the opening of a 60,000-square-foot combination design center/warehouse near the Las Vegas Strip, Burkhardt said, with a target opening of August. The facility will also serve as Origin’s new headquarters.
Dealers and integrators can also look for the company to showcase additional product categories at this fall’s CEDIA.