Brighter Future Seen For LCD/LED TVs Than OLED Models
LED/LCD TVs will take up 75 percent of the TV market in the U.S. by 2017, up from 35 percent today, with OLED models likely to only earn 10 percent of the market by that year. That's according to numbers released this week by ABI Research.
ABI predicted that the price of OLED TVs, which will begin arriving in earnest next year, will make the market "rather limited," as it's not expected to earn more than 1 percent market share in 2013.
“Primary research conducted in the US continues to suggest most consumers place price and screen size above all other factors,” ABI practice director Sam Rosen said as part of the announcement. “While display technology is cited as very important as well, the prices OLED TVs are expected to command, at least through 2013, will make it a difficult sell for most consumers.”