BrandSource has launched a new initiative to help dealers understand how to benefit from search-engine optimization (SEO.)
The move, pushed by the company's web design team, will give participants tools for moving their websites higher in search-engine results.
“According to recent data from Jupiter Research, more than 40 percent of consumers today go online for their media consumption,” Bob Lawrence, CEO of BrandSource, said as part of the announcement. “We strongly encourage our members to take full advantage of this opportunity to reach potential buyers in their local markets and gain a competitive edge.”
Those interested in participating are invited to contact Joette Lein at BrandSource Marketing.