BrandSource Names Kathy Ireland Ambassador
BrandSource announced Tuesday that it has named lifestyle designer and internationally renowned model Kathy Ireland its new ambassador.
Ireland, the company said, "will appear in advertising and promotional campaigns and leverage her expertise in social media to generate greater awareness of the BrandSource brand." She will also work with BrandSource on new product development.
Ireland, a mainstay of the Sports Illustrated Swimsuit Issue in the 1980s and '90s, is now the chief designer for Kathy Ireland Worldwide, a brand product marketing company featuring designs from numerous major furniture manufacturers. She is also the author of six books and has appeared in several movies.
"BrandSource members are powerful and respected. Their organization of independent dealer members and branded stores are crucial for American families to have true retail choices," Ireland said as part of the announcement.
"BrandSource members bring support, service, expertise and value to the communities they serve. BrandSource members truly care about their customers. From innovative products to non-profit giving, BrandSource is a great resource that fulfills our mission of finding solutions for families, especially busy moms."