BrandSource Enhances App
BrandSource Monday announced a series of enhancements to its app, meant to deal with the issue of "showrooming."
The top improvement, the company said, is that the app features a price comparison chart, which displays when the customer expresses interest in a product.
“Showrooming is a very controversial issue in this business, but we encourage members to embrace it rather than combat it,” Bob Lawrence, CEO of BrandSource, said as part of the announcement.
“The BrandSource app gives members a very strategic and timely opportunity to do something while the customer is with them, like meeting the competitive price, providing free delivery or offering an extended warranty. The BrandSource App lets everyone make an informed decision, on the spot. It’s much better than losing the customer and having no chance at all.”
The app also adds push notifications and 15 new price tag templates.