BrandSource creates new TRIB marketing division
With the company set to meet in Orlando in a few days for its annual Summit & Expo, BrandSource announced that it has created a new marketing program within its TRIB division. BrandSource CEO Jim Ristow initiated the idea as a way to enhance the competitive edge of TRIB in the RTO industry and create “new synergy among company resources,” BrandSource explained in a statement.
“TRIB and the RTO channel are very important to BrandSource,” Ristow said in the statement. “We wanted to make sure TRIB members have all the tools necessary to make their business profitable. By leveraging the BrandSource Marketing infrastructure with dedicated RTO assets we can give TRIB members the marketing tools they need that are specific to RTO.”
The company said that the move to expand TRIB’s marketing resources is necessary for its incursion into the burgeoning RTO industry. The hope is that TRIB can attain the same level of success as BrandSource’s own retail marketing program through a combination of “affordable websites, point of purchase, Google ads, Facebook ads, SEO, social media, TV production, and tabloids and direct mail.”
BrandSource has tapped Kristina Smallwood to manage the new TRIB initiative. Smallwood is a seven-year RTO veteran with a background in marketing and design. She’s been a member of the TRIB board for over a year and had been in discussions with Ristow for some time about the institution of a separate marketing program, BrandSource said.
“Having the right marketing message targeted at the right audience is very important,” Dennis Shields, Executive Director of the TRIB Group, said in the statement. “We are excited that BrandSource has taken the initiative to elevate TRIB by hiring a proven rent to own marketing individual such as Kristina.”