Bowers & Wilkins Releases Sparse Details About Philips Parternship
In a day and age where soundbars become so necessary thanks to underperforming television audio, it should make a lot of sense the European TV stalwart Philips would team up with British audio heavyweight Bowers & Wilkins.
Announced with sparse details, Bowers & Wilkins is ready to create a brand new alliance with Philips that will "combine the world-renowned technologies and expertise of the two companies and will uniquely be able to share the internal engineering resources that have allowed each to design and develop a long series of ground-breaking products that have consistently set the benchmark for the best possible TV picture quality and the best outright audio quality."
Admittedly, it is a bit of a fluffy description but there is definitely some meat to these statements. After all, B&W is ready to start cooking up a lot of new products and ideas in their new research facility, a 30,000-square-foot facility just minutes from their current headquarters.
"Our new partnership with Philips TV presents a fantastic opportunity to help redefine the parameters of sound quality & performance on a TV," said Richard Campbell, Chief Revenue Officer for Bowers and Wilkins. "The superb new Philips TVs will introduce our well-known audio performance to a new consumer audience who will be able to enjoy first-hand, the incredible experience only we can provide, ‘Sound by Bowers and Wilkins.'"
The partnership has been made more effective and efficient by the location of key engineering facilities for both companies in Europe. Philips TV maintains an Innovation Centre in Ghent Belgium while Bowers and Wilkins recently made a significant investment to expand and relocate its UK based research and development center.
The first glimpse of the potential of the new partnership will be unveiled at the IFA Show in Berlin later this year.