Boston Unveils High-End Vista Series
Boston Acoustics on Tuesday formally took the wraps off its new Vista flagship loudspeaker series. Phil Cohn, the company’s senior vice president of sales and marketing, vowing that the line is seeing “distribution to a select group of 40 custom installers and independents with showrooms to demonstrate the product.”
“The goal with the Vista line is to put the Boston value proposition into a step-up product line,” stated Eli Harary, senior vice president and general manager for Boston Acoustics Worldwide, during a product demonstration that accompanied the launch. “It is upscale product, but not at a premium price,” he continued, alluding to the series’ ticket range of $399.99 each for the VS 240 bookshelf model to $1,699.99 each for the VS 336 tower speaker.
Harary said the line addresses the segmented customer demographic in today’s market but is targeted at “the most sophisticated of that audience, with exceptional sound quality and an appropriate aesthetic.” “The square, black box has been left behind,” remarked Eric Pomerleau, national product trainer, who conducted demonstrations.
Models already shipping include the two aforementioned SKUs and the VS 325C center channel, to be followed in late August by the VPS 210 subwoofer, and in October by the VS 224 LCR and the VS 260 bookshelf model. Finishes include black lacquer with high-gloss furniture-grade end caps in either layered cherry or black lacquer. Some limited-run finishes will include a red “sportscar-look” finish and white lacquer with silver end caps and grilles. The cabinets are of high-frequency molded MDF, and their polyethylene surfaces can withstand scratching. The line also benefits from newly refined audio technologies, said Cohn. A new Super Wide Bandwidth (SWB) tweeter features a coupled dual concentric diaphragm (CDCD). The tweeter design, explained Pomerleau, represents a departure from the company’s previous VR aluminum-dome technology. The new design is said to eliminate some of the problems that dome tweeters encounter at levels above 10kHz. Woofers and midranges use new organic composite cone material (OCCM) for reduction in resonance.