Bluesound Joins DEG as Newest Member
The innovative wireless multi-room streaming brand to bring leadership in promoting high-resolution audio Bluesound, the world’s first wireless multi-room music system to support hi-res audio, has joined DEG: The Digital Entertainment Group as its newest member. The membership became official at the recent Consumer Electronics Show 2017 (CES) in Las Vegas.
Bluesound is a 24-bit native, pure-digital multi-room wireless streaming music player ecosystem designed and engineered by an alliance of audiophiles. Bluesound is easily controlled with a tablet or smartphone from any room via iOS and/or Android app controllers.
The DEG advocates and promotes entertainment platforms, products, and distribution channels to support the movie, television, music, consumer electronics and IT industries. It includes members such as Sony Music Entertainment, Universal Music Group, Warner Music Group, and other leading companies in the entertainment and consumer electronics field.
“We’re very excited to join DEG and look forward to actively participating in the important work they do to promote hi-res audio to music enthusiasts everywhere,” commented Dean Miller, President of Lenbrook Americas, a subsidiary of Bluesound’s parent company. Miller will serve as the company’s designated representative at DEG’s gatherings and events.
“DEG is delighted to be able to welcome Bluesound, a brand with a lot of credibility in hifi, to participate,” says Marc Finer, Senior Director of DEG. “We believe that focused marketing initiatives on high-resolution audio by leading providers like Bluesound, will generate the necessary awareness to take this category to a whole new level.”
At CES 2017 in Las Vegas, Bluesound participated with DEG in the High-Res Audio Pavilion in the Central Hall. The 50 by 40-foot exhibit was specifically designed to highlight the key benefits of studio-quality music and demonstrate the end-to-end process of achieving high resolution sound from studio recording through to choosing a premium playback device capable of decoding high-resolution audio storage and delivery formats. The booth also featured numerous hi-res recordings representing dozens of major and independent music labels; along with demonstrations of a variety of hi-res devices from leading companies like Bluesound.
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