Black Friday recap: Studies show impact of mobile shoppers on year’s biggest retail weekend
So, you survived the Black Friday holiday shopping weekend—rather, the Thanksgiving holiday week of shopping. Whatever you want to call this time around the end of November/beginning of December, the fact is, it’s still one of the single most important weeks on the calendar for retailers. And, as studies of this past weekend show, the importance of online and mobile shopping and mobile shoppers has never been clearer.
According to global media measurement and analytics company comScore, Inc., desktop spending on Thanksgiving Day and Black Friday saw increases over a year ago, and both days topped the $1 billion mark in desktop spending. comScore found that consumers spent $1.1 billion on Turkey Day—a 9 percent gain over last year and the second consecutive year shoppers hit the $1 billion mark on Thanksgiving Thursday—while Black Friday desktop purchases hit $1.66 billion, up 10 percent from Black Friday 2014.
Overall, desktop spending for the first 27 days of November is at roughly $23.5 billion, a 5 percent jump from the $22.7 billion spent last year.
"While the holiday season opened a little softer than anticipated, Thanksgiving and Black Friday both posted strong online spending totals that surpassed $1 billion on desktop computers and grew at the rate we had expected," comScore chairman emeritus Gian Fulgoni said in a statement. "This is also the second straight year that Thanksgiving has established itself as one of the more important online buying days, while Black Friday continues to gain in importance online with each passing year. Looking ahead to Cyber Monday, we expect to see upwards of $2.5 billion in desktop spending as people return to their work computers after Thanksgiving weekend and use some of their down time to continue their holiday gift buying, but without other family members looking over their shoulders."