15 Minutes With...: Bill Ennis, Director of Sales, Americas, OmniMount
How has your product line evolved in the past few years, and in what direction is it heading?
OmniMount’s latest product designs reflect the lighter, larger TVs we’re seeing in the marketplace. Lighter TVs require less mounting hardware and material to achieve a safe installation, which means mounts are lighter and easier to install. This shift also allows innovation in product design, like using production materials that add to the function and aesthetics rather than being solely focused on weight.
OmniMount’s specialty lines, like the OmniElite Series, are ideal for todays lightweight HD and UHD TVs, giving customers an end result that is both strong and stylish. OmniMount has also improved full motion mounts to meet new UL standards, so most of our applicable products pass our own stringent internal product testing and UL 2442 designations.
What’s so special about the new OmniPro series compared with your previous
The OmniPro line is targeted specifically to the custom channel. In the past OmniMount had a “professional” line that was just a reboxing of existing products. The company is now designing unique products for the residential and commercial channels where functionality is critical and cost competitiveness is a must. OmniMount is limiting distribution to ensure the custom channel can be competitive and profitable.
How is OmniMount supporting its
dealers and custom integrators?
One of the key ways OmniMount is supporting dealers and integrators is through a multilingual 24/7 customer care team that understands the nuances of the retail public and custom integrators. The customer care team has the authority to fix problems immediately if they can, or quickly get the answer if they cannot. Product is kept on hand at the sales headquarters in Phoenix, Arizona, so the team can react and solve problems quickly and with minimal hassle.