Bell'O is Acquired by Twin-Star
Twin-Star International has agreed to acquire the Bell'O International Corp., including the Bell'O Digital brand of accessories.
Financial terms of the sale were not disclosed.
“Bell’O has a long standing reputation for superior design and quality products, making for an excellent fit with Twin-Star’s strategy and our existing product lines,” Robert Cohen, Twin-Star’s CEO, said in a statement. “The synergistic strength established by blending our companies will provide our customers with a greater array of innovative, must-have products and improve the distribution capabilities of both companies.
“We began partnering with Twin-Star earlier this year to bring our customers the industry’s best electric fireplaces,” Bell’O CEO Marc Sculler said,
“That relationship proved to be so successful that we immediately saw additional opportunities to leverage our combined strengths and work together for the benefit of our customers. In particular both organizations have a strong focus on new product development and bringing innovative products to our customers, which is core to our success. Our management team is extremely excited about the opportunity for the growth of our collective brands. This acquisition will result in significant growth and opportunity for the companies and our retail partners.”
Twin-Star will feature Bell'O products at its showroom at the upcoming High Point Market in High Point, N.C.
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