The Omnimount Supports Small-Screen Boom
With budget-minded buyers eagerly consuming 32-inch flat panels OmniMount has come up with a mount whose price is as diminutive as its footprint.
Called the Omnimount, as the product is slated to hit retail shelves this month, with what Geoff Miller, company president, hopes is the right size at the right price. Development began several months ago and was based on unflagging consumer demand for smaller, thinner screens.
"For those sizes, we realized customers wouldn't need as much hardware in a mount as in the past," Miller said. "Then there were other consumer trends related to sustainability -the 'green' story - that we wanted to address."
So Miller tasked the OmniMount design team with a challenge: come up with a mount that was novel, exciting, safe, used minimal materials, required little packaging, and was easy for do-it-yourselfers to figure out.
"We didn't want to come out with just another mount that performed a little better. What our team came up with is not so much a mount as a hanging system whose design can even have applications in other categories besides flat screen."
The secret to the omnimount's ability to hold a payload much heavier than its 40-pound rating on drywall has to do with the materials and how they're used. The injection-molded plastic on the wall and the aluminum-turned parts on the panel "play well with each other. But the strength comes down to the design itself," said Mike Townsend, OmniMount's senior mechanical engineer.
The acid test was administered by Townsend's 13-year-old daughter. "I took it home, gave her a tool and no instructions. Within six minutes, she had it on the wall," he said. "That's when we figured we might be onto something."
The product's look belies its strength, so OmniMount opted out of the original idea of using a simple blister pack, and instead used a box form with cutouts to reveal the product and tell the story. Dealers are also given four-color cartons that double as dispensers for the mounts.