Barco Onboarded as the Newest Azione Unlimited Perfect Partner
Projection heavyweight Barco Residential has joined Azione Unlimited as the newest "Perfect Partner."
In making the decision to join the buying group, Barco Residential chose Azione for its people, programs, and promotional opportunities. The organization is a natural fit for Barco since many of the company’s partners are already Azione members. The integrators welcomed Barco’s involvement when it was announced the semi-annual conference in April. Barco’s affiliation with Azione expands the high-end residential solutions and state-of-the-art projector offerings they can present to potential clients.
“Building on our successful industry partnerships, including CEDIA, the next logical step for Barco Residential is to align with Azione,” said Tim Sinnaeve, Managing Director for Barco Residential. “The partnership gives us an opportunity to share knowledge and exchange best practices with Azione’s members so that we can work collaboratively to move the industry forward.”
Barco Residential brings several differentiators to this marketplace including an 80-year pedigree and strong global presence in the cinema market means they can leverage the strength of their technology leadership to create unique experiences for our partners’ discerning customers. Beyond movie viewing, Barco Residential provides the digital canvas for new and innovative experiences like new media art, that becomes the focal point of the high-end home. This is a difference that this market segment appreciates and that provides new options for interior architecture and design.
“When I think of Barco, I immediately think of Ferrari with a storied history of excellence and best in class performance. Our theme for this year is ‘Perfect Partners’ and I cannot think of another brand that I would rather have as we continue our strategic, successful growth,” said Richard Glikes, President of Azione Unlimited.
Barco Residential’s line of 12 state-of-the-art projectors is currently available to Azione dealers and their customers through their integrator network. The high-end luxury projection specialists are in good company, as Lyngdorf Audio, Atlona, James Loudspeaker, and a few select names have recently joined Azione Unlimited this year. The industry can see Barco Residential in action at CEDIA, held in San Diego September 4-8, 2018.