Bang & Olufsen’s latest flat-panel TV design – embodied in a 40-inch edge-lit LED LCD 240Hz HDTV endowed with a built-in proprietary audio system that occupies a third of the unique form factor of the system – will reach B&O’s 65 retail locations in North and South America in the May-June timeframe.
The BeoVision 10 will carry a $6,248 base-price ticket and will be displayed in the B&O stores in a $7,675 package configuration that includes an anti-reflective screen coating, a mounting bracket and the Beo4 remote control.
Ten months in development, according to B&O North America product manager Dave Zapfel, it uses a “frameless” frame design. The design gives an optical illusion of thinness to the screen, due to the use of two overlapping polished-aluminum frame parts that are angled towards the wall in such a way that reflects the color of the wall behind the panel, visually trimming the set’s depth.
The 10’s audio consists of a digitally amplified two-way stereo speaker system. Treble and midrange drivers are isolated in an enclosed cabinet, while the forward-pointing bass system is ported behind the screen. The engineering of the system allows for the addition of five speakers, for those who want 5.1-channel surround sound. The speakers are located beneath the screen, and hidden with a magnetic fabric grille. Six interchangeable magnetic grilles in different colors are provided with each TV.
The set’s mounting bracket may be hinged on the left or right and is adjustable up to 45 degrees from the wall. B&O is also making a motorized floor bracket available.
B&O America president Zean Nielsen said that a 46-inch version of the new design will be available later in the summer. He added that the BeoVision 10 is the third new TV product from B&O in the past year – indicative of the company’s commitment to “a return to our core – solely audio and video products – and to the pursuit of picture perfection.”