Azione Unlimited Spring Conference Stresses Interaction, Growth
In its third biannual conference, buying group Azione Unlimited emphasized social interaction between member dealers and vendors as it focused on the future of the group and the electronics industry.
The conference was entitled “Confluence,” which is defined as a coming together—in geographical terms, a joining of two rivers. This was apt on a couple of levels, as the event not only encouraged social “joining,” but was held at the confluence of the Missouri and St. Louis rivers.
Held April 10-12, 2013, in St. Louis, the event schedule devised by Azione founder/president Richard Glikes included multiple activities designed to bond participants. Assigned seating—which varied from session to session—assured that attendees would have ample opportunities to meet new people and form new business relationships.
Glikes, who was Director of the Home Technology Specialists of America (HTSA) for 15 years, formed Azione in 2012 after ending his term at HTSA. Starting a new business is an especially risky move these days, but this gamble is paying off; as of the April meeting, Azione has signed up 67 member dealers as is well on its way of meeting Glikes’ projected target of 250 member companies.
The event started on April 10 with a Dealer Member Kick-off meeting that gathered representatives from many of the 67 member businesses, offering them the opportunity to meet and interact prior to the arrival of vendor reps.
The Kick-Off included the first of many brainstorming sessions that occurred during the event, with roundtable discussions that saw the members trading ideas and suggestions for ways to make their businesses run better.
This session focused on communication—how dealership execs keep in touch with their employees, how staff accesses reference info and materials in the field, and what apps their installers use on the job.