Azione Runs Contest as Brand-Adoption Spur
CI educational and buying group Azione Unlimited launched and is running through May a Motivational Contest - an incentive package to bolster support and brand adoption among its members for 47 vendors lines.
The grand prize for the winning five dealer members and their spouses and four vendor members and spouses is a five-day/four-night all-expenses-paid trip to a Turks and Caicos luxury resort.
“This is a push-pull promotion designed to motivate dealers to do more business with Azione’s vendors and at the same time light a fire under vendors to engage and promote the benefits of their brand,” Azione President Richard Glikes said. “This contest is all about encouraging dealers to try new solutions offered by Azione vendors and to help our vendors establish even greater brand loyalty with our dealers. The secondary benefit is that the winners will get to bond in a heavenly location.”
Dealers can win in one of four categories: Most Sales through Azione Vendors; Most $ Growth with Azione Vendors; Highest Growth Percentage with Azione Vendors; and Random Dealer Drawing..
Four vendor members will be awarded the prize for their performance in the following categories: Most $ Growth; Highest Growth Percentage; Most Dealers Added; and Random Vendor Drawing.
Qualifying vendors participating in the contest include: Access Networks, AudioControl, Coastal Source, Colorbeam, Core Brands, Dana Innovations, Digital Projection, D-Tools, Epson, Fortress Seating, Future Automation, Future Ready Solutions, IC Realtime, Ihiji, Integra, JL Audio, LG, Leon, Liberty AV Solutions, Luxul, Meridian Audio, Middle Atlantic, Milestone, Monitor Audio, Q Motion, Rayva, Salamander, Samsung, Screen Innovations, Séura, Sony, Stewart Filmscreen, SurgeX, TechLogix Networx, Triad Speakers, and Vantage.
The Motivational Contest is underwritten by Azione Unlimited and participating vendors.
Glikes added that the contest “seeks to help dealers and vendors change ingrained behaviors and stretch outside their comfort zones to achieve more together.”