AVS Teams Up with Pirch to Support Innovative Retail Initiative
In what is being classified as “one of the most progressive moves in the history of retailing,” AVS Audio Video has joined forces with Pirch—an innovative company that provides kitchen, bath, and outdoor appliances—to offer their custom networking solutions as well as high end audio/video equipment. The partnership will be realized at Pirch’s new 37,000 square-foot location in SoHo, New York City.
“Pirch has been making headlines in the last few days in print, broadcast and on the Internet because its retail concept is nothing NYC has ever seen before,” Franklin Karp, chief operating officer of Audio Video Systems, said in a statement. “Potential customers will be invited to test the pricey showers, soak in super expensive tubs and cook in lavish, custom-made kitchens. Major personalities, as well as customers who want the ultimate in luxury, have been signing up to experience the possible $100,000 makeovers.
“AVS is the perfect ‘strategic partner’ in this revolutionary retail concept because we specialize in the integration of all custom systems and control technologies throughout the home. Complementing the Pirch retail concept, AVS will provide the customer with hands-on experience that will include intuitive and seamless controls at the press of a button.”
AVS will be featuring Sonance speakers, Lutron lighting and shading, Savant control systems, Leon media decor, and Seura outdoor television viewing, the company revealed in their statement.
Pirch, which is headquartered in San Diego, currently has nine locations throughout the U.S. CEO Jeffrey Sears, CEO and Co-Founder of Pirch, was recently named “Disruptor of the Year” by the National Retail Federation and was listed as one of the “100 Most Intriguing Entrepreneurs of 2014” by Goldman Sachs.
Audio Video Systems, based in Plainview, New York, has been a “leading audio/video source” since 1977. Karp added, “Technology has changed, but our goal has remained the same. Simplify whole house integration and provide the best customer service.”