AVAD Unveils Integration Partner Program; Logo to be Placed on “Interoperable” Products
Distributor AVAD announced a new initiative called Integration Partners in an attempt “to improve interoperability” among its manufacturer roster. The goal is to foster products “that ‘play well’ with one another, so components can be used together for seamless installation and operation,” said AVAD.
An AVAD Integrator Partner logo can be placed on products that are part of the program, said AVAD, so “installers can tell which manufacturers are supporting interoperability.”
The distributor said there are current examples of the program in action already. One is that the Philips Pronto TSU9600 universal controller integrates with Escient’s Fireball media servers, Lutron lighting control products and iPod media, it said.
AVAD described itself as “the only distributor within the custom installation industry whose network of manufacturers work together to create fully integrated systems and solutions.” The distributor said “several” of its vendors have joined the initiative, although it did not provide further detail.
“We believe this program is unique in the industry,” said AVAD President Bob Gartland. “Individual manufacturers often have technology partner programs, but they are focused only on their product line. AVAD has the ability to broker these engineering-level relationships with dozens of disparate vendors and product types. The end result will be more scalable, easier-to-install systems with high levels of functionality. From the flat-panel display to the media server to the distributed audio system and the lighting controls, everything will work seamlessly together. And the work is pre-engineered so our dealers can have confidence the outcome will be successful and repeatable. Ultimately, we believe our Integration Partners initiative will not only create scalable systems and increased profitability for our customers, but also provide a better, more reliable end user experience.”
AVAD is thinking in lofty terms here; it said other industries have been “revolutionized” by similar programs in the past. It cited the National Screw Thread Commission, convened in 1928, which “standardized the number of ridges per inch, and their slopes and diameters, vastly simplifying the construction and manufacturing industries”; DARPA, which developed TCP/IP in the 1970s, establishing “the framework for networked computer interoperability that eventually made the modern internet possible”; and Microsoft’s Plug and Play technology.