In the Event: AVAD Goes Commercial at Vendopalooza
Distributor AVAD hosted its second Vendopalooza Plus event in Plainview, N.Y. Thursday. Forty-five vendors and 200 integrators were on hand to discuss products and services, integration strategy and more.
There have been many Vendopaloozas in the past, so what does the “Plus” signify? For the traidtionally residential-focused distributor, it means more vendors in attendance from the commercial integration side of the aisle. That’s in response to evolving market conditions, said Shawn Dixon, senior account manager, commercial for AVAD. “Our commercial business is growing fast,” said Dixon. “There are a lot of different opportunities in various vertical markets.” Dixon said that many residential integrators are asked by CEOs to integrate their offices after integrating their homes, providing a key jumping-off point for the transition into commercial.
As for residential, Dixon said “it’s coming back, but not quite growing at the rate the commercial business is.” Nor is it as large as commercial; Dixon said the commercial market is five times larger than residential. AVAD District Manager Rich Turner reported that residential remains AVAD’s core business, but is only growing at a four to five percent clip.
Commercial apps of most interest to the assembled crowd included digital signage, video walls and physical security. In residential, wireless audio, home theater and 4K held sway.
Turner said that events like Vendopalooza are a true value-add for AVAD dealers, but they’re just the beginning. Also offered are two dealer trainings per month at each of AVAD’s 23 North American branches, along with “commercial days” at branches where numerous commercial vendors sit down with dealers. “We need to get these guys educated,” said Turner.
AVAD Marketing Coordinator Cintia Gallo said the next Vendopalooza is scheduled for Boston next month, with a Toronto date in June and additional events this year in Chicago, Denver, Fort Lauderdale and Los Angeles.