AURORA: THIEL Audio's new live ultra-HD streaming studio
THIEL Audio has announced the creation of AURORA, its ultra-high definition live streaming music venue located in Nashville, TN. AURORA, created to merge the heritage of THIEL Audio with the legacy of Nashville, was created to be a place fans can unite with their favorite musicians and emerging artists live and in ultra-high definition video and lossless audio.
“We have created this beautifully appointed space so that our guests might Live Inside the Music – the true essence of the THIEL experience,” THIEL Audio Chief Brand Officer Rebecca Abrahams, said in a statement. “This immersive, fully interactive space combines 40 years of dedication to acoustic excellence while reaching out to a new generation of luxury brand consumers, looking for next generation high performance audio products.”
AURORA houses a live performance stage and was created as an ideal place to experience THIEL Audio’s refined loudspeakers. The listening room, which includes 4k video, allows guests to play music, view concerts or movies, go online and access social media.
THIEL stated that the creation of an entertainment division was a natural progression. They wanted to follow on-the-go, connected luxury brand consumers who access content via phones and tablets. They also wanted to showcase Nashville to a worldwide audience in live and in ultra-high definition.
AURORA is scheduled to open March 2016.
THIEL Audio is a loudspeaker manufacturer that provides components for music and cinema sound reproduction in the home.