AudioXperts’ Luxury Lines Debut
The new AudioXperts brand will hit the market in October with the first two in a line of TV-sound-enhancing models aimed at the luxury client.
“Luxury brand sales are skyrocketing,” said company president Eli Harary in explaining the ‘why now’ of the launch. “Luxury consumers are vastly underserved, with a limited number of products serving that customer base. This brand was created to address their needs with a unique collection of audio solutions consistent with their lifestyles.”
The SKUs, which are designed with an eye to aesthetics and simplicity of use, will be sold initially through four prominent specialty dealer/educators who, as Harary put it, “know how to present better product to better customers.” The dealers include Crutchfield’s, Texas-based Bjorn’s, Pennsylvania’s Bob and Ron’s World Wide Stereo and Denver’s ListenUp.
Launching first are the 4TV Models 2112 and 5122 Audio Entertainment Consoles. The product concept “is not a soundbar,” said Harary. “These do more than play TV sound; the screen is allowed to be part of the experience.”
Both models, of smoked glass and aluminum construction, sit under the TV and feature swivel capability, a capacitive touch control panel that brightens when the viewer moves within four inches of the console, a rear slot for AirPort Express hookup that permits AirPlay audio streaming from an iOS device, and three EQ settings, including Movie, Music and Enhanced Dialogue. Within are Dolby Digital and DTS encoding circuitry as well as Bluetooth with the CRS aptX codec for wireless music streaming. The devices work via a TV’s existing remote control.
The 2112 is a 2.1-channel system ($1,999.99), with a built-in sub, is rated at 350 watts peak and 200 watts RMS total system power The 5122 ($3,999.99) is a two-piece, 5-1-channel surround system with a wireless, panel-style subwoofer; it is rated at 800 watts peak/500 watts RMS total system power. Both use variations of a patent-pending long-throw driver technology called HART (High Aspect Radio Transducer) whose physical characteristics have enabled the consoles’ height to be kept to less than 2-1/4 inches.
“We are not targeting audiophiles with this line but rather people who enjoy good-quality sound,” said Harary. The difference between the AudioXperts “luxury” line and “high-end audio products” is that the latter product types tend to be designed with complexities of hookup and use that are absent from these models, he said.
Harary also said that presenting a new name in the marketplace for specialty dealers to sell has a distinct upside. “Legacy brands, good, bad or indifferent, carry baggage with them,” he said. “If a legacy brand doesn’t engage the customer base, it doesn’t matter. AudioXperts has the opportunity to begin anew with its distribution, and we don’t bring any baggage to the market, like, ‘You can buy these at 8,000 locations.’”
They are to be followed to market in November by a multiple-model series of tabletop audio solutions – EVA (for EnVironmental Audio) – that are designed with environmental consciousness in mind. Sixty percent of each model is of recyclable materials including bamboo, starch-based plastics and exteriors coated with wool. The line will include the SPS300 dock speaker with Bluetooth ($399.99), the SCR400D dock FM/DAB+ clock radio with Bluetooth ($599.99), and the SCR400 docking alarm clock radio with Bluetooth ($499.99); the AC250 ($349.99) and PS200 ($299.99) extra-channel speakers are also in the line (the 350 has a built-in clock). An external dock for iOS devices is also to be made available with the SCR400, 400D and SPS300, pending Apple certification.
Both series carry a two-year over-the-counter exchange guarantee as well as a five-year parts and labor warranty.
The company has just launched a website, www.audioxperts.com. It is also offering dealers interactive training aids, will promote the brand using consumer videos and social media tools, and is planning appearances at CEDIA Expo and at the 2013 International CES.