AudioXperts’ Luxury Lines Debut
“We are not targeting audiophiles with this line but rather people who enjoy good-quality sound,” said Harary. The difference between the AudioXperts “luxury” line and “high-end audio products” is that the latter product types tend to be designed with complexities of hookup and use that are absent from these models, he said.
Harary also said that presenting a new name in the marketplace for specialty dealers to sell has a distinct upside. “Legacy brands, good, bad or indifferent, carry baggage with them,” he said. “If a legacy brand doesn’t engage the customer base, it doesn’t matter. AudioXperts has the opportunity to begin anew with its distribution, and we don’t bring any baggage to the market, like, ‘You can buy these at 8,000 locations.’”
They are to be followed to market in November by a multiple-model series of tabletop audio solutions – EVA (for EnVironmental Audio) – that are designed with environmental consciousness in mind. Sixty percent of each model is of recyclable materials including bamboo, starch-based plastics and exteriors coated with wool. The line will include the SPS300 dock speaker with Bluetooth ($399.99), the SCR400D dock FM/DAB+ clock radio with Bluetooth ($599.99), and the SCR400 docking alarm clock radio with Bluetooth ($499.99); the AC250 ($349.99) and PS200 ($299.99) extra-channel speakers are also in the line (the 350 has a built-in clock). An external dock for iOS devices is also to be made available with the SCR400, 400D and SPS300, pending Apple certification.
Both series carry a two-year over-the-counter exchange guarantee as well as a five-year parts and labor warranty.
The company has just launched a website, www.audioxperts.com. It is also offering dealers interactive training aids, will promote the brand using consumer videos and social media tools, and is planning appearances at CEDIA Expo and at the 2013 International CES.