AudioQuest Announces Alliance with Azione Unlimited
Forming another significant partnership to better support the CI Channel, Azione Unlimited announces newest vendor member AudioQuest.
Now, AudioQuest cables, Niagara power products, and DragonFly DAC/headphone amp/preamps — all AudioQuest brands — are available to Azione’s network of 190 leading dealers. Highly differentiated, Azione is the AV industry’s only education and buying group whose equal membership is comprised of custom installers, home technology professionals, and manufacturers.
“We have watched with great interest as Azione has grown to become a sophisticated organization that includes many of the strongest and most performance-conscious dealers and integrators in the country,” says Shaun Schuetz, Vice President of Sales, Americas. “Azione dealers are our retail peers, a group with which we closely identify. Joining Azione will be a bit like joining the family business—a carefully curated dealer-driven family with the proven ability to adapt and develop in-step with where the market is headed.”
Azione and AudioQuest share a similar value system of superior differentiation, personalized service, and the support of a diverse yet tight-knit community that fosters education, connection, understanding, and confidence.
“A great vendor is comprised of fantastic people, exceptional products, compelling marketing, and continued communication,” said Chris Smith, Chief Operating Officer for Cloud9 Smart. “AudioQuest is a truly impressive company which demonstrates all of those traits in spades. The team at Cloud9 Smart simply couldn’t ask for a better addition to the Azione vendor portfolio.”
AudioQuest representatives will attend Azione’s upcoming 2018 Spring Conference, making this the fourth new face to join the buying group in the past few weeks. Recently Sonos, James Loudspeaker, and Google Home have all committed to Azione, adding a plethora of depth to the expanding buying group.