AT&T’s DirecTV Now Service Offers Limited Time Discount and Exclusive Taylor Swift Channel
DirecTV Now, AT&T’s new Internet TV streaming service, which debuted November 30, is aimed at a generation of millennial cord cutters. According to AT&T over 20 million U.S. households have dropped cable or are considering dropping cable. The new service will give users the option to choose from four tiers of channel bundles that will allow them to stream content with no help or interference from set-top-boxes, satellite dishes, annual contracts or credit checks.
Limited Time Offer
AT&T is letting interested parties experience packages free for 7 days via www.directvnow.com as well as its app available for download from the Apple App Store and Google Play.
To celebrate DirecTV Now’s launch, AT&T is offering its “Go Big” package, which offers over 100 channels for $60 a month at a heavily reduced rate of $35 a month. The package - a limited time offer - will stand for all customers as long as they keep the package. (It will, however, be subject to future programming price increases that occur across all packages.)
Packages and Supported Devices
All programming packages are seeded from AT&T’s existing satellite TV service. Available packages include:
- Live a Little– Over 60 channels for $35/month
- Just Right– Over 80 channels for $50/month
- Go Big– Over 100 channels for $60/month
- Gotta Have it– Over 120 channels for $70/month
HBO and Cinemax can be added to any base package for an additional $5 each month.
The service will be available via Amazon Fire TV and Fire TV Stick, Android mobile devices and tablets, iPhone, iPad, Apple TV, Chromecast (Android at launch; iOS in 2017), Google Cast-enabled LeEco Echo TVs, VIZIO SmartCast Displays and web browsers including Internet Explorer, Chrome and Safari.
Roku streaming players and TV models, Amazon Fire tablets and Smart TVs from Samsung and other brands are in the works to be added to the device lineup in 2017. According to The Verge, AT&T has also confirmed that a DVR feature will be added in 2017.
Content: Draws and Drawbacks
DirecTV Now includes a number of popular channels, offering shows like The Walking Dead, Grey’s Anatomy and more. Following in the footsteps of Netflix and Amazon Prime, AT&T will also host its own original content. Among the most-hyped inclusions in DirecTV Now’s original content line-up is Taylor Swift NOW, which will act as a “specially curated video catalog” for never-before seen Taylor Swift videos.
“Taylor Swift NOW is one of many exciting things we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal,” said John Stankey, CEO, AT&T Entertainment Group. “We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere.”
Original content aside, there are a few notable absences from DirecTV Now’s content line-up. The service does not include Showtime or CBS, which means shows like NCIS and The Big Bang Theory are currently off limits. It also doesn’t offer NFL Sunday Ticket or the Red Zone channel.
It’s also worth noting that only customers in cities where big networks including ABC, FOX and NBC run the local stations will be able to get live programming.
Consumers should also be aware that live local NBC feeds cannot be watched on steaming devices or Apple TV.
Customers can get an Apple TV included with three months pre-paid of any DirecTV Now package. For details visit www.directvnow.com/appletv.
Customers can also opt for an Amazon Fire TV Stick with Alexa Voice Remote included with one month pre-paid of any DirecTV Now package. For details visit www.directvnow.com/FireStick.
LeEco is offering DirecTV Now service with the purchase of LeEco smartphones and TVs. For details visit www.LeMall.com.
For a limited time, consumers can get one month of DirecTV Now service with purchase of a Lenovo laptop with Intel Core i3, i5 or i7 processor.