Atlona Expands HWPco Rep Role to Cover Residential A/V
Atlanta-based manufacturers’ rep The HP Company (HWPco) has had its responsibilities relating to handling AV and IT distribution and connectivity solutions manufacturer Atlona’s products expanded to include residential A/V products in the Southeastern U.S. The six-state territory covers Georgia, North Carolina, South Carolina, Mississippi, Alabama, and Tennessee. HWPco joined Atlona’s partner network in September, representing the company’s commercial A/V business.
Atlona said that HWPco’s immediate impact on Atlona’s regional brand visibility, in addition to its expertise in the residential A/V business, factored into Atlona’s decision to expand its role. HWPco’s sales team will now actively promote Atlona commercial and residential A/V products as part of its portfolio, with a goal toward supplying complete solutions to systems integrators and custom installers.
Said Scott Ettinger, director of sales, Eastern Region, Atlona: “The HWPco team came onboard and very quickly got up to speed with our commercial A/V line. Based on this early success, they are clearly a natural fit to represent our full portfolio of A/V products and solutions across both markets.”
Trey Gunter, HWPco principal and director of sales, adds his company’s residential product line dovetails perfectly with Atlona’s solutions, while will allow them to better address industry trends and pain points that custom installers face. “Atlona’s robust residential A/V product portfolio, led by innovations such as OmniStream R-Type for whole-home A/V distribution, Opus matrix switchers and Dolby Vision support, are especially compelling and valuable for integrators and end users alike,” he said.
HWPco will launch a training schedule at http://www.HWPcoreU.com in January where visitors can register for e-blasts and the latest events. The company anticipates co-training and education initiatives with Atlona throughout 2019, it was stated in the announcement.