Atlona, B&O Form Partnership
Atlona and Bang & Olufsen announced a global partnership this week at CEDIA Expo. Under the partnership, "Atlona products will be preconfigured for ‘plug-n-play’ compatibil- ity with Bang & Olufsen systems and Bang & Olufsen integrators will be encouraged to use Atlona products in configuring systems for clients," the companies said.
In addition, B&O dealers will be able to purchase Atlona products from B&O's website.
“Our partners have been working closely with Atlona for quite some time on integration and installation projects, and we believe it’s now in both our best interests to formalize this rela- tionship,” Brian Bjørn Hansen, Head of Custom Installation, Bang & Olufsen, said in a statement.
“The Bang & Olufsen brand is synonymous with exceptional design and performance in home entertain- ment, and Atlona has established itself as a leading provider and innovator in switching and dis- tribution solutions, especially in 4K and HDBaseT technologies. We see significant benefits in taking this relationship to the next level.”
Atlona will announce several other products and initiatives at CEDIA Expo, including a tiered certification program for dealers and distributors, a new 4K switcher, and another 4K device for "resolving signal pass problems between aging HDMI set-top boxes and newer displays, switchers and other components."