Architectural Digest’s NYC Show Hosts Harman on the Road
Harman’s Mobile Showroom drew approximately 500 interior designers, architects and fashion-conscious consumers over four days last week.
Attendees had the chance to view and get demos of the company’s latest home entertainment product lines, at the high-profile New York City-held Architectural Digest Home Design Show.
The 18-wheeler, which opened up into a 30-by-50-foot showroom dockside at Pier 94 on the Hudson River, carried the full array of Harman high-performance A/V products, including its JBL Synthesis product range as well as Lexicon and Mark Levinson electronics and Revel speakers. A focal point in the vehicle is a home theater setup that features Revel’s flagship Salon 2 tower loudspeaker with other Harman top-line products.
“This truck is about exposing people to the possibilities of high-performance audio and home theater. It’s an experiential way to get our products out there,” said Todd Packer, Harman’s technical product and project manager. “Most of the people who come in wouldn’t ever have the chance to sit and listen to a $100,000 theater. We’re getting people in here who may not even think of it, who may only know home theater through their TV speakers.”
The truck is at the midpoint of a multi-city tour that began in September in Atlanta and has already visited venues that included home shows and dealer events there and in Florida and Texas. It heads from New York into Nashville, then to Texas for a second time, and on to Minnesota, California and Washington. Details on its tour schedule are available at a dedicated Web site, soundthatstirsthesoul.com.