Apple Rolls Out New iPhone, iPad Pro at Spring Event
A few days shy of Apple's 40th birthday on April 1, 2016, the company hosted its annual spring event on its campus out in Cupertino, California—perhaps the last event to be held at its Town Hall before the big move to the new campus next year. There the tech giant made several major product announcements and gave updates on its global reach. But as he took the stage to kick off the event, Apple CEO Tim Cook did take a few moments to address a major elephant sitting right there in the front row, dead center—the FBI encryption case. You know, the one we've been covering on and off for the past month or so.
"We never expected to be in this position—at odds with our own government," Cook said. But he and Apple believe that they have a responsibility to help protect consumers' data and privacy. "We will not shrink from this responsibility."
Since the case fell out of the media cycle, many companies and leaders in the tech industry have stepped up in support of Apple in the case, recognizing the massively important implications the case has for consumers' data. "I've been humbled and deeply grateful for the outpouring of support we've received," Cook said.
Sounds good. You keep doing you. Now let's get to the goodies.
The theme of the day at the Apple event was all about smaller size. But let's not get ahead of ourselves right yet.
The products portion of the event kicked off with the some Apple Watch updates. No software updates were announced or a new hardware, per se. But Apple did roll out its Spring Collection of bands, which include some light and pastel-y sorts of colors—yellows and pinks, among others—a new woven nylon band, and a new space black Milanese loop band. The new styles will help the more than one-third of customers who, according to Cook, regularly sway out their Apple Watch bands to give their device a new look and feel.