Apple Looks to Boost Smart Home Efforts with Latest Hire
It’s pretty rare when Apple doesn’t completely knock a category out of the water, but when it comes to smart home products, the company is lagging behind its competition.
The solution? A new hire dedicated to revamping its efforts.
Sam Jadallah joins the ranks of Apple after acting as CEO of the startup, Otto. The company that produced a $700 smartlock with Bluetooth and Wi-Fi has since shut down after just four short months in business. Additionally though, Jadallah’s resume includes an impressive 12-year role as a corporate vice president at Microsoft.
Apple has also acquired Pullstring, a company that specializes in voice-enabled technology, further hinting at their smart home advances. Although Apple has a number of smart home products already on the market, they only represent a small portion of the category in comparison to Amazon’s Echo and Google Home.
Despite Apple and Jadallah declining to comment on the matter, Jadallah seems pretty eager to get his hands dirty. In fact, he has already updated his LinkedIn status to “Working on Home at Apple.”