No Time For Complacency ...and How Digital Downtown Wowed Lower Manhattan!
This issue is dedicated to discovering exactly where our industry stands on the “green” subject. What are the manufacturers doing? What are the custom integrators/retailers doing? What do your customers really want? Do they even care? CustomRetailer’s key reporters have been looking into this for months, with some surprising results.
In Los Angeles, where I live, I follow the housing market rather closely. A friend of mine, a “Realtor to the Stars” and other high-end clients, has told me the homes that are selling have various forms of “Green Initiatives” in place such as temperature, lighting, drapery control and reuse of groundscape water, recycling and more. Do your customers care? Do you want to learn more? Do you want to share information? Then log into the CustomRetailer Forums to discuss.
Even though these topics are going to become increasingly important to all of us, it’s the Case Study on page 40 that requires your immediate attention. I rushed this Case Study into the first issue of CustomRetailer that I could. This true story was brought to me by industry veteran Franklin Karp. Franklin is the COO of Audio Video Systems of Mineola, N.Y., and has been in the CE industry since 1971. He has served as past president and board member of HTSA and was formerly president and CEO of Harvey Electronics.
The severity of this case study is a serious reminder that complacency can kill your business. It’s a true testament that if you are not diligent in how you handle your customers and value that recurring revenue stream from an existing source, someone else will be. And sometimes that someone else can be the least person/company that you would have expected.
Reading Franklin’s Case Study reminded me of a conversation I had with Michael Stein of Russound back in January when he told me that, “Installers will have to adapt to accelerating change. Ten years from now, the systems they install will be very different. The large bundles of wires snaked around the home will be mostly replaced with wireless, powerline and single IP cables running to devices (currently Cat5). Much of what the integrators sell today will become commonplace, plug and play, and if not installed by the consumer themselves, will be installed by some Geek Squad-type company.