An Interview With Control4 CEO Martin Plaehn: "The Connected Home is Happening"
And next year, it's like rince, repeat. We're in a very big space, the connected home is happening, no one argues anyone about "is it gonna happen?" Our job is to move from one in a thousand homes, to first get to five in a thousand homes- let's go from .1 percent penetrated to half a percent penetrated.
TI: So, Extra Vegetables [the acquisition, announced in September]- what are you hoping to accomplish with that?
MP: About 18 months ago, we embraced a strategy that said 'you know, if you look across the spectrum of devices- domains in the automated home, whether it's multi-room audio, multi-room video, home theater, lighting, comfort, shades, there's tons of manufacturers in that space.' And what we said is for the top one, two and three, in the major categories that we care about, we need to own and control the IP of the interaction software. And when we made that decision, we had been partnering with Extra Vegetables for many years, they're really good friends of the company, they've served a very great purpose.
We went to them and communicated that this is our strategy. We've got 150 people in our engineering department, 400 people in the company, and we are going to go across this spectrum. And device #1, #2, and #3, we're either going to write, procure or contract and that means, businesses like yours are going to have to be comfortable with doing #3, #4, #5, and obviously #1 is way more interesting than #5, so that's going to impact your business over time. And we don't want to hurt you, so how would you like to just join us and help us implement this strategy. And they thought about it for about a week, and we came to an agreement, and we did it.