AMX Makes Third Acquisition of Quarter
“Matrix is thrilled to be a part of the world-class organization that is AMX,” said Dan Saso, group vice president of Matrix Audio Group. “As a result of this acquisition, Matrix products will be able to reach their true market potential. AMX’s extensive sales, marketing, manufacturing and distribution channels, will significantly increase our product visibility and penetration into a variety of key residential and commercial markets, including luxury condominiums, single-family homes, restaurants, hotels, retail outlets and corporations.”
Matrix is the third company acquired by AMX this quarter; it purchased Endeleo for its multimedia distribution technologies and AutoPatch for its matrix switching expertise. All three acquisitions “significantly expand AMX’s content control and delivery capabilities,” said the company. With the Matrix acquisition, it said, it “has diversified its portfolio by adding distributed audio products that strengthen the company’s core content and device control product segments.”
AMX’s sales force now will sell Matrix products. Current Matrix dealers who aren’t AMX dealers “will be contacted immediately by their respective regional AMX sales representative to tell them about the AMX dealer establishment process,” said AMX. Dealers how currently sell both AMX and Matrix products “will experience no change in their relationship or ordering process with AMX,” said the company.