Amazon Prime Day 2018 Details and Deals Announced
Amazon Prime Day is slowly turning itself into an event much larger than a single day. Last year, Amazon extended the “day” of events into a 30-hour marathon of hot deals and record-breaking sales numbers—albeit with a little bit of controversy attached to it.
This year, Amazon Prime Day 2018 will extend itself another six hours, making the day-and-a-half event all the more accessible for Amazon’s 100 million Prime members. Kicking off at 3 p.m. eastern time on July 16, Prime Day 2018 will run through midnight pacific time on July 17. And beyond the length of the event itself, Amazon has promised to feature 50 percent more Spotlight Deals throughout the day, and more than 1 million deals globally.
The Prime Day sales event is designed by Amazon and available exclusively to Prime members in Canada, the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Belgium, and—new this year—Australia, the Netherlands, Singapore, and Luxembourg. The deals expand across nearly every product category with some of the most notable being TVs, smart home, kitchen, toys, and furniture.
"Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide," Jeff Wilke, Amazon CEO of Worldwide Consumer, said in a statement. "New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet."
The Prime Day Launches will take place in Brooklyn, LA, Milan, Tokyo, and London starting July 11.
A number of exclusive deals are already available to Prime members, most of which involve Amazon products (like the Echo Show, Kindle, and more) and services (from Amazon Music, to Twitch and Audible).
The ecommerce retailer is also promoting several ways that Prime members can stay on top of deals throughout the day and a half event. The Amazon App will have a “watch a deal” feature that will actively alert the user of upcoming offers and Lightning Deals related to products they’ve expressed interest in. And, of course, there’s Alexa who can help the shopper find deals, track their Prime Day orders, and more.
Small- and medium-sized businesses will also have an opportunity to leverage Prime Day 2018 this year. Amazon said there will be “hundreds of thousands of deals” for those businesses selling on Amazon Launchpad, Amazon Handmade, Amazon Exclusives, and more. Last year, more than 40 million items were ordered from small- and medium-sized businesses, according to Amazon.
Prime Day has helped Amazon set single-day company sales records in the past, and there’s nothing to stop us from believing that will happen again in 2018.