Amazon and Google Bury the Hatchet
After more than a year of throwing their respective hissyfits at and about one another, Google and Amazon have decided to settle their differences. In a statement published by Amazon, the two companies announced that in the next couple of months they will make their streaming video apps available on the other’s platform.
So, explained simply, the official YouTube apps will be available on Fire TV, and Prime Members will be able to stream their Amazon Video content to Chromecast on Android TV devices.
“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, Global Head of Product Partnerships at YouTube. “Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”
Google pulled their video streaming app from Fire TVs early last year after the two couldn’t come to terms surrounding the availability of its products and services on the ecommerce giant’s platform. According to an Ars Technica report, Google was unhappy with the limited number of its products that were available on Amazon’s platform, including Chromecast and Google Home devices—something that was clearly, and reasonably, viewed as Amazon taking a competitive advantage with products it directly competes with.
Fire TV users were still able to access YouTube through the browser experience, but it was less than ideal. The video content was all there, but users couldn’t stream content in 4K at 60fps even if they were watching on supported devices.
According to the Ars report, the new deal between Amazon and Google doesn’t address one of the sources of the original feud, which is the Echo Show device. Users will still have to use the experimental browser or Firefox on Amazon’s screened Alexa speaker in order to access YouTube.