Almo Pro A/V Marks Year of ‘E4’ Expos
Distributor Almo’s Pro A/V group marked the first anniversary of the start of its “E4” (Educate-Explore-Exchange Expo) series – shows that combine a vendor product exhibition with integrator-oriented educational tracks – in New York City Dec. 15, where the tours began exactly a year ago.
Sam Taylor, Almo Pro A/V executive vice president and COO, said the year-long tour had attracted a combined total of more than 2,000 attendees at all its venues. Next year, the program will continue with an April 6 E4 Expo at San Francisco’s South San Francisco Convention Center and a May 3 Expo at the Dallas-Fort Worth Embassy Suites Hotel.
Taylor said that the Pro A/V division, begun in July 2009, currently serves 1,600 resellers and offers integrators the opportunity with partner InfoComm to accumulate CTS (Certified Technology Specialist) renewal units via the course curriculum and through a webinar series. In July 2010, he said, Almo added its EDGE loyalty/rewards program, where points may be accumulated for Almo Pro A/V products purchased and then spent on additional training, and he added that the company is constantly looking for more ways to be responsive to the needs of its customer base.
“Our business has grown rapidly, and we’ve doubled our 2009 revenue to this point,” said Taylor. He pointed out that the 30 vendor partners on board with this division of Almo were emblematic of a selective policy adhered to by the company. “We aren’t looking to be all things to all people,” he said, adding that 2011 could, however, see a selective addition of vendors. The 2011 roadmap also will include the hiring of sales and marketing personnel, an expansion of educational offerings, and possible acquisitions, “but only if they make sense for us,” he said.