Alan Jones Revives Hifi Buys Brand in Atlanta
lan Jones has acquired Atlanta’s venerable Hifi Buys brand, and is relocating his existing store, Audio Alternative, with the changed name. A ribbon-cutting and soft opening will take place on June 9. We spoke with Owner/CEO Jones about his entrepreneurial move in the Atlanta market.
Why did you choose to change the name from Audio Alternative and buy/revive the Hifi Buys brand?
That was a tough decision at first. I had worked hard for 20 years building a loyal relationship-based audio business. I had
to realize that I didn’t need to be Hifi Buys, but [I could use] the most recognized electronics brand in the Southeast to get people in the store. When the original store opened in 1973, they were a mid-to-
high-end audio store, and many of the brands that they sold are in Hifi Buys today. Hifi Buys as a name is impactful and carries weight with the public here in the Atlanta area.
How have your customers reacted to the name change?
It has been overwhelmingly positive. We have hired a great social network company to help us in this effort. Hifi Buys was, and under my guidance will always be, about community. The social aspect will be a big part of the effort for the music-loving public. I am humbled by the love shown to us for reviving Hifi Buys.
What’s going to be new in the Buckhead store compared with your Lilburn store?
The current store in Lilburn has worked well for us for the last 20 years. We will be stocking more product so the warehouse is larger. The rooms are all built pretty tight, so the sound we get out of them should
We are using Diffractals from RPG in the highest-end room and it will help us to produce world-class sound. A lot of attention was paid to be able to play many systems in the store at the same time. We will also be expanding the new vinyl selection in a big way, and of course headphones and portable offerings. Automation will be more prominent and on display in the living room.
The people who work with me, though, are the biggest difference. They are exceptional at helping Hifi Buys be a comfortable place to be and get all your questions answered. They do it with knowledge and passion.