Some moving and shaking at the distributor/rep level: Chris Gilray, president of Catalyst AV member AHA Distributing, has sold his Aim High Audio Sales and Marketing rep firm to his partner in that business, Jon Perry.
Gilray made the move to devote his full attention to AHA, said the company.
Effective May 1, all direct lines formerly handled via Aim High will be handled through Perry's new company Precision Sales Group (PSG).
“Shortly after creating Aim High Audio Sales and Marketing, I was approached by SpeakerCraft about distributing their products," said Gilray in a statement. "I didn’t have direct knowledge of the distribution business at the time but it was an opportunity that I couldn’t pass by, and AHA Distributing was born. I hired a team to run the distribution arm of the business, while I continued to focus on the rep side of the business, and things took off from there. Aim High Audio Sales and Marketing and AHA Distributing took off and experienced tremendous growth and things haven’t slowed down since. It is in that growth that I understood the need, and more importantly the timing, that now is the best time for PSG’s acquisition of Aim High Audio Sales Marketing. This change allows each company to focus on their core competencies. With four locations in place, and more expansion planned, I can now focus my efforts on growing AHA Distributing... It’s simply the only way that we can both grow in a way that best services our customers and at the end of the day, customer service and great relationships has always been our focus.”
Added Perry, “Neither company would be where they are today if we had not come together a little over three years ago. Each year we experienced growth, and this is a necessary move for the companies to continue to experience that growth; to elevate us both to the next level. This change allows PSG to better support all of the partners that sell our products directly or through other distribution channels as well as allows AHA Distributing to pursue other lines that no longer compete with the rep company. It’s a win-win.”