Advisory Notice: “It’s All in the Training”
In order to translate that sage advice (offered by my mother), I turn to yet another, perhaps better-known, sage—none other than Aristotle. “Education,” he said, “is an ornament in prosperity and a refuge in adversity.” Amen to that!
I recently asked a sampling of manufacturers about their line-item budgets. Without exception, their responses emphasized how much they budget for dealer training.
With that in mind, we’ve set our sights on becoming the resource for locating and accessing your training opportunities. I’m not just talking about technical training, either. Our goal is to offer a broad spectrum of training schedules provided by manufacturers, buying groups, industry associations and affiliated experts in their fields. It’s all right there, in plain sight, in the ever-growing “Calendars” section on our home page:
My advice is to bookmark this page, as new training schedules are added and updated on a more or less daily basis from every corner of our industry. If you’re a manufacturer, distributor, buying group, manufacturer’s rep, trade association, consultant or educator, and your schedule isn’t there, e-mail it to Editor-in-Chief Joe Paone immediately at firstname.lastname@example.org, and he’ll post it and refresh it in a timely manner. If you’re looking for training for yourself or for your staff, let Joe know if you can’t find what you need and we’ll assist you with the research to locate programs that satisfy your needs.
The overall traction of www.CustomRetailer.net provides a benchmark to measure its value as a resource. The content that attracts the most entries into the site includes Job Connection and the reported struggles of the big-box stores. Visitors are clearly keeping an eye on the flux in the market and looking for those opportunities to prepare themselves for a healthy future. Our site’s robust traffic reflects the vitality of the content and its meaning to the visitor. Within the space of a few months, after our site was relaunched in the fall, unique visitors increased by over 200 percent and total visits more than doubled.