Advanced Designs LCD Videowall Solution Capable of Withstanding Winter Elements
When Park Place Mall, located in Barrie, Canada, was looking to add something to their location they called on North American AV integrator Advanced. Advanced designed Park Place a new digital signage display capable of remaining bright in the sunshine and withstanding the natural elements of winter.
Advanced had to find a way to bring a high resolution indoor display outdoors. David Weatherhead, President of Advanced stated, “After a significant amount of research and a degree of creativity, we designed and installed a unique 2 by 2 matrix of 55” DynaScan LCD videowall panels that is extremely high 3000 nit brightness, with a seamless, super thin 3.5 mm bezel-to-bezel, inside of a custom enclosure to protect it from the weather. This customized solution remained within budget, and delivered a truly spectacular HD display.”
According to Advanced, the high brightness videowall panels were crucial to the success of the project. A DynaScan display was selected because the LCD panels provide a brightness of 3,000 Nits and create a “seamless look”.
“This is a rare outdoor solution that is extremely high-resolution,” Weatherhead emphasized. “It’s not often that this type of seamless picture is experienced on a display outdoors.”
The DynaScan LCD videowall is meant for indoor use, so to find a solution to protect it from the Canadian elements, Advanced partnered with Batko to design a custom enclosure. The enclosure manages the heat of the video wall.
“We essentially engineered a solution that protects an indoor display and prevents the enclosure from overheating due to the heat dissipation of the high brightness displays,” said Weatherhead.
Advanced also had to customize a content distribution solution. The content is transmitted from the Park Place Mall central office, which resides about 600 feet away from the display.
“We quickly discovered that the only way to send the signal from the office to the display was with fiber optic cables,” Weatherhead explained. “We worked with a manufacturer to design a completely customized fiber optic cable solution to run from the video processor to the display, and we were able to transmit the signal, despite the far distance.”
Advanced also installed a videowall processor with 4K inputs instead of the traditional “daisychaining” used for in most projects of this nature. The specialized processor allows Park Place to add displays in the future.
“We also configured the processor to work with a Crestron control system, which allows Park Place employees to control the display’s content easily and remotely from a touch panel,” Weatherhead said. “Controlling content on the display is as easy as the swipe of a finger.”
The display is now used as a focal point for shoppers and a source of advertising revenue. It is used to broadcast live sporting events and to sell ad space to the mall’s retailers.
“There is nothing better than being able to design a custom solution that checks off all of the boxes in a challenging outdoor environment,” said Weatherhead.