Adorama and Canon support Heart Gallery NYC “Through the Eyes of the Homeless” project
Two photography-industry companies joined forces to support the Heart Gallery NYC and the NYC Department of Homeless Services initiative “Through the Eyes of the Homeless,” a project that aimed to raise awareness around the lack of affordable housing in NYC through photography.
Adorama and Canon worked together to assist in the initiative’s execution by providing 25 Canon PowerShot G7-X compact digital cameras and photography training to the homeless individuals who participated in the project. Professional Canon photographers mentored 14 current or previously homeless individuals who were asked to photograph the city. The Heart Gallery NYC and NYC Department of Homeless Services said that the photos captured by those individuals show their unique perspectives of New York.
The strongest images captured were then selected for a gallery presentation that will be on display to the public at the Prince George Ballroom in City Hall. The one-day exhibit will be open from 6 p.m. to 8 p.m.
Canon and Adorama said the cameras they chose to donate to the project were ideal because of their ease of use, image quality, and low-light performance.
“Mentoring for ‘Through the Eyes of the Homeless’ has been a rare opportunity for me to connect with New York City’s homeless and gain new insights into some misconceptions,” mentor Michael Weschler, a photographer and director with editorial credits to his name including GQ, Vogue, and Newsweek, said in a statement. “It’s been a moving experience and I’ve increased my compassion for the homeless because of the inspired photography we’re producing together. It’s easy as a New Yorker to not understand and become frustrated with some street people, but most of the homeless are seeking shelter and work and don’t actually want to be homeless on the street. Having the chance to mentor a well-groomed older gentleman named Carl was particularly inspiring. His drive to contribute to society and capture authenticity made his story unique and his artistic eye was that of an advanced student.”