Distributor ADI announced a “strategic alliance” with emerging display manufacturer Planar Systems under which ADI will offer numerous Planar home theater front projectors and LCD flat panels, as well as its Xscreen ambient-light-rejection screen.
ADI will distribute Planar’s entry-level PD4010 480p projector and the 720p PD7010 and PD7060 models. The 1080p LCD displays include the 37-inch PD370, the 42-inch PD420 and the 47-inch PD370.
“We look forward to launching the Planar line into the specialty home theater marketplace,” said RJ Hirshkind, ADI’s product manager for residential and commercial A/V. “Planar’s heritage of more than two decades of specialty display manufacturing is evident in their line of quality products and is a great fit for our A/V market strategy. Adding Planar’s line of integration-ready digital display products provides ADI’s custom dealers with an entirely new and comprehensive line of performance-rich digital display choices for their customers.”
“ADI has the broad footprint and extensive dealer relationships we’re looking for to amplify our entrance into the specialty home theater market,” said Jim Davis, global head of sales for Planar’s Specialty Home Theater group. “We’re excited to offer our diverse product range to ADI and increase Planar’s exposure to so many great custom installation dealers.”