Insight: A Smart Idea
In my many years of working in the audio/video field, I have met many "smart" people. I have also been fortunate to work with many of them. What makes them smart is not only pure intellectual brain power, but the ability to put that brain power into new ideas and make them work.
One of these new ideas is the use of acoustical design services to improve the performance of the home theater and audio systems that are being installed in your clients homes. This is not only the "theater room" but also multi-purpose rooms and any area where audio is being used.
One of the smart people to work in this relatively new idea is Matt Lyons of LyonSound. (Full Disclosure Time: I have known Matt for 20 years and I have worked with him on numerous projects.) Matt is not only an acoustical engineer consulting with numerous audio/video companies; he is also an instructor at Johns Hopkins University, teaching students how to be acoustical engineers that produce results.
What makes Matt's current work interesting is the services he offers actually solve possible issues that the client has or will have with their system.
How about noise control. The client has young children, maybe babies, and the adults want to listen at a loud level. What does the custom installer do? Does he/she even bring this up as an issue in the sale? If it is brought up, the integrator probably will install fiberglass or sound absorbers, but these are not necessarily the best way to treat the room for noise radiation into other rooms. Bad design (or should I say uneducated design) can result; is more noise or less enjoyable listening for the client.
How about dialog intelligibility. Many of our potential customers are in their 50s and 60s. They may be embarrassed to talk about intelligibility, but many have the problem of not hearing everything on the movie dialog soundtrack. The most common solution is just turning it louder. Are there better ways of improving the intelligibility of the dialog?