Become a Sales Avenger
“You’d be a great salesman!” they said. “Hey, you’re smart, look good, you have the gift of gab and you don’t mind stretching the truth a little bit.”
If these are the credentials for a sales position, we’d rather do nothing.
Sure, a salesperson needs to be able to communicate, and it certainly helps if he or she is also likable and outgoing. But let’s make sure we’re making a clear distinction between a salesman and a cheesy suit out to make a quick commission. We’ve seen many salesmen hawk one product today as technically dominant, and the next month (after they’ve been terminated) they’re selling something else, claiming it’s better than the last. Come on, suckers, get real.
Sales is one of the least understood and most widely misrepresented professions. True, there are snakes and sales whores who have given the vocation a decidedly bad name. We’ll even admit that the great majority of sales experiences we’ve had as customers in recent years have been substantially disappointing. The question is why, and what can we do about it?
Respect the profession, and you’ll gain
First and foremost, if you decide to go into sales as an occupation, intend to be a professional.
Sales is the highest-paid profession in the world. Great salespeople are constantly in demand and often write their own compensation packages; we believe the best salesman should be able to make as much money as possible, no cap. The old adage, “nothing happens until a sale is made,” remains very true. Sales is one of the most important parts of our business; in custom, it’s definitely at the top.
We often view doctors, lawyers, architects and engineers with great respect; after all, they spent years pursuing their degrees and going through internships and residencies to finally arrive at their current positions. So, if you want to be a great salesperson, why wouldn’t you expect to put in the same effort to learn your craft as a great doctor or lawyer does? You must! Reading, studying, practicing, failing, adjusting, changing and persisting until you succeed is the only way to be great at any endeavor, and sales is no different.