One Voice: A Positive Force for Change
If the recent presidential election has taught us anything, it is that the tide has turned. We’ve been hearing about the growing majority minority of the U.S. for years, and it’s clear that unless changes are made, and not just with our political system, you, your business and the country are going to be left behind, and business owners are going to be left scratching their heads and saying, “What happened??”
For the business part of the equation, we turned to Tim Costello, who, in case you’re unaware, is an expert on such topics as online marketing, lean management, concurrent engineering, solar and alternative energy, green building, sustainability, start-up management and venture funding. He’s also the CEO of Builder Homesite, Inc.
In Costello’s “Follow the Money” column on page 10, he asks the tough questions you may not have thought about regarding the growing minorities in your business area. You have to ask yourself such questions as: Do you know who these groups are in your area? Ethnic groups can vary widely depending on geography: How large is the market? What is the opportunity? Where are the best places to connect with these prospects? Where do they congregate? Who do they trust? What social networks are important to them? What is important in their culture? Are there sensitivities or differences that you need to plan for?
This last question is probably the most important to me, and it also provides you with an opportunity to not only grow your business, but to build local community awareness and understanding, and to possibly even be a positive force for change in your area. With such a devisive election just now behind us, isn’t that a good idea?