Luxury is Back!
On March 4th, the Metropolitan Pavilion in New York City hosted Rand Luxury’s first Luxury Technology Show. Rand Luxury is renowned for putting on its Luxury Review, which showcases the newest items of luxury in a broad range of categories. The Luxury Technology Show hosted, in conjunction with the Wall Street Journal, the newest trends in luxury consumer electronics and played host to press and media analysts, as well as to retail executives and their affluent VIP customers.
Guests were greeted with glasses of champagne as they passed by a new McClaren into a room filled with amazing technology from brands such as Sony, LG, Android Watches, Panasonic and Stellé Audio. A highlight of the event was the CEA UHD Lounge, showcasing Ultra HD 4K TVs from LG, Panasonic and Samsung. Luxury technology is a testament to the fact that consumers will always want the best that money can buy.
A Sony ES booth tour:
Luxury for the ears and eyes
Sony Electronics used New York City’s first-ever Luxury Technology Show in early March as the forum to put its best high-performance foot forward and tell a full-circle story about 4K Ultra HD video technology—and what pairing that with an ultimate dose of high-resolution audio does to take the entertainment experience up a notch.
Not that stem-to-stern high-performance presentation is anything new to Sony. The company has been a driving force in spearheading consumer education about 4K, having traveled to brick-and-mortar retailers across the country to conduct in-store educational events in this inaugural period for the technology.
In fact, the Luxury Show Sony booth tour conductor, Mark W. Knox, sales supervisor for Sony ES in the Mid-Atlantic region, said his travel docket included eight separate dealer events just within the month of March.
He said that the in-store-event tours in the first half of the year are primarily focused on the company’s $15,000 4K projector, and the HAP-Z1ES hard-drive playback device and its companion, the TA-1ES two-channel integrated amp ($2,000 each) Hi-Res Audio components. The back half of 2014 will be spent touting these, plus the new XBR-X950B series of 4K flat-panel TVs (including an 85-inch flagship model), when their pricing and availability will already have been announced.
Meanwhile, Sony’s flagship $27,999 VPL-VW1100ES 4K projector, the audio components and the $27,000 SS-AR1 tower loudspeakers, along with the 85-inch flat-panel 4K TV, were on fully active display at the Luxury Show. This best-of-the-best exhibition’s aim was to draw the attention of a VIP invited audience of affluent customers—those with the means to invest in top-quality audio and video who may have only had limited exposure to its delights—to what’s available beyond their smartphones and tablets.
“Evangelization like this is critical to Sony,” said Knox, “and it takes a large entity like a Sony not only to evangelize this technology but to personalize it. There’s a real value in presenting all these products as a whole.”
Mark W. Knox, who evangelizes for Sony ES products at dealer in-store events around the country, posed at the Luxury Technology Show with the HAP-Z1ES hard-drive playback device and TA-1ES integrated amp; flanking the components were the SS-AR1 speakers
Sony’s VPL-VW1100ES flagship 4K projector
The 85-inch version
of the new XBR-X950B Series 4K flat-panel
TV was on display