President's Letter: A Letter From the CTPG President
Good customer service starts with listening: Listening is the key to getting to know your customers better, and it’s also the key to better understanding their needs and getting to the core of their problems. Here at NAPCO, listening helps us provide better products and services by taking effective actions that generate the results you expect.
As a company, we value communication with our customers who are our readers and advertisers. The process of listening to, observing, questioning and analyzing the needs of our audience has led us into a new and exciting territory that is focused on delivering content, enhancing interactivity with media, investing in event opportunities and providing a host of marketing services—including our new Video Suite of Services.
It also positions the brands under the banner of the Consumer Technology Publishing Group and our team of dedicated professionals as leaders in our industry.
NEW! NAPCO Video Suite of Services
From short-form to long-form content, in-studio or on-location, our new NAPCO Video Services production capability promises to create brand loyalists through custom, original HD video that inspires, provokes and excites—all at competitive production costs.
Beyond production, NAPCO Video Services is uniquely positioned to deploy your video to deliver your message to the right audience, providing the highest strategic ROI possible.
Video is no longer an option in the marketplace—it’s a necessity. The growing ease and accessibility of watching video across multiple platforms—or, as we call it, “video everywhere”—creates an interactive link between the media-savvy consumer and the type of business that text and still images alone can’t accomplish.
Data from the comScore, Inc. Video Metrix service showed that 183 million U.S. Internet users watched more than 37 billion online content videos in October 2012, while video ad views reached nearly 11 billion. Where does video fall in content marketing for 2013? According to stats from CMI/MarketingProfs, 70 percent of content marketing tactics will be video-based (compared to just 52 percent in 2011).