Capitol Sales Gives Dealers a “Differentiator”
Hayes and dealers at the show said many installers are turning to the commercial A/V market—houses of worship, boardrooms and small business—to offset flagging sales in new home construction. IP-based surveillance solutions are beginning to take off in those markets, Hayes and others said.
“Dealers have to look at serving the commercial market because residential sales in certain pockets are horrible,” Hayes said. “And in some tertiary markets, the consumer dealer might be the only game in town.”
Nic Gallagher of Wiremaster AV in Eden Prairie, Minn., was one of several dealers who said they’re tapping the commercial market, leading the sale in many cases with IP-based surveillance solutions.
“The prices are going down, the capabilities and features are improving, and they’re very convenient,” he said, adding that a client who had a system installed in a winter vacation home checked the online video stream and found out the guy he had hired to plow the driveway was not showing up, even though he was charging him for the work. “That was a satisfied customer. This is turning out to be an interesting solution in the residential and commercial markets.” CR