CR Talks To Perfect Path: Leveraging Connections For Profit
CustomRetailer: PPC has been making cables for the satellite and cable TV industries for decades. Why did the company decide that the time was right to leverage its legacy for quality cabling in the custom integrator/CE space?
Eric Bodley: PPC is a 68-year-old family-run company with a ton of connector technology patents. They hold the patent on the universal compression F-connector—the connector that goes into the wall that connects from the cable company to the back of your TV or satellite box. One problem they solved for the cable industry was the issue with HDMI cables not being a very snug fit into products when they get moved or turned or otherwise come loose—which would cause a service call from the cable company. Our engineers developed a locking design that reduced service calls immensely, creating millions of dollars in savings.
About two and a half years ago, when they came out with it and filed a patent, the company realized that on the consumer side of installations, HDMI connectivity was also a big issue. I’ve been on HDMI “hot seat” panels at CEDIA EXPO, and among installers it’s apparent that the HDMI connector has a real issue. Our solution is a real money-saver for them. PPC decided to break into the consumer CEDIA market in 2008, and last year, I came on board to head their endeavors going forward in that space.
CR: What needs did the products you showed at the recent CEDIA EXPO address? And how does the Perfect Path line make life simpler for the custom integrator in terms of one-stop shopping, reduced service calls and increased profitability?
Bodley: We showed a couple of new things. The XLR connector is a three-pin connector that has to be soldered and is prone to being difficult to deal with. We came up with a compression XLR connector design, which would be for the pro and live-music-event side of the business, as well as a quarter-inch phone plug that can be used for pedal boards, guitars and other musical instruments on stage, allowing the stage crew to cut the length and make up almost instantly on the spot all the cables needed to support a studio or live-music event.